The Richard A. Maxwell Sport Media Project is a hub for teaching, research, and service related to sport media.  The Project benefits students and faculty at Bowling Green State University, and offers outreach and media consulting to area and regional groups that work with student-athletes.

Through collaborative efforts of the Sport Management program and the School of Media and Communication, BGSU students have the opportunity to learn such skills as sports writing, reporting, broadcasting, announcing, public relations, media relations, communication management and production.  Faculty and other scholars have access to resources about the commercial and sociological aspects of sport.